做SEO的人很多，企業(yè)的網(wǎng)站制作也離不開(kāi)SEO,但是SEO做到什么樣才算是成功呢？下面就探討一下這個(gè)問(wèn)題：
A lot of people do SEO, enterprise web site production is also inseparable from the SEO, but SEO do what is success? The following discussion about this problem:
在開(kāi)展SEO之前，明確你的商業(yè)目標(biāo)是最重要的事情之一。例如：你的目標(biāo)可以是提高非品牌搜索流量25%。一旦你明確了商業(yè)目標(biāo)，就可以開(kāi)始考慮如何完成這些目標(biāo)，而SEO團(tuán)隊(duì)的任務(wù)就是實(shí)現(xiàn)這些目標(biāo)。下面就所以下我自己如何衡量SEO工作是否成功。
In the development of SEO before, clear your business goals is one of the most important things. For example: you can aim is to improve the non brand search volume 25%. Once you've defined business objectives, can begin to think about how to accomplish these goals, while the SEO team's task is to achieve these goals. Here is the following my own how to measure the success of SEO work.
1.排名報(bào)告
通常情況下，客戶告訴我們他們希望將一些特定關(guān)鍵詞的排名達(dá)到某個(gè)位置。市面上有很多工具可以幫助我們檢測(cè)這些排名，但是建議好不要輕信這種衡量結(jié)果的方法。首先，這些查詢工具挖掘搜索引擎排名結(jié)果，但這違反搜索引擎服務(wù)條款。正是基于這個(gè)原因，它很可能不是特別可靠的方式。其次，這些數(shù)據(jù)具有欺騙性。這些軟件搜索排名的操作通常只關(guān)注搜索量大的關(guān)鍵詞，這些關(guān)鍵詞通常占到了搜索總量的10%左右。即使你成功完成某些關(guān)鍵詞的排名目標(biāo)，但也無(wú)法實(shí)現(xiàn)商業(yè)目標(biāo)，除非你能夠執(zhí)行長(zhǎng)尾關(guān)鍵詞的優(yōu)化。此外，排名數(shù)據(jù)會(huì)因?yàn)樵S多原因而浮動(dòng)，包括什么搜索引擎服務(wù)器計(jì)算你的排名結(jié)果。查看你的排名，但別把它當(dāng)成SEO成功的決定性因素。而且，你應(yīng)該手動(dòng)檢測(cè)。
1 ranking report
Typically, customers tell us that they hope will be some specific keywords ranking reached a position. There are a number of tools can help us detect these rankings, but preferably not rely on this method to measure results. First, the query tool mining search engine ranking results, but this violates the terms of service of search engine. It is for this reason, it is probably not particularly reliable way. Secondly, these data are deceptive. These software search ranking operations usually focus on a large quantity of search keywords, the keywords are usually accounted for about 10% of total search. Even if you successfully complete some keywords ranking objectives, but also unable to achieve business goals, unless you are able to perform the optimization of the long tail keywords. In addition, ranking data for many reasons and floating, including what search engine server computing your ranking results. Check your ranking, but don't think of it as a decisive factor in the success of the SEO. Also, you should manually detection.
2.添加的鏈接數(shù)量
很多時(shí)候，客戶會(huì)問(wèn)每月能為他們添加多少鏈接。但這取決于你想要多少鏈接？如果某個(gè)客戶想要一個(gè)月添加1000個(gè)鏈接，我們能夠非常容易的實(shí)現(xiàn)。然而，這些鏈接價(jià)值不大。在這些案例中，我們提醒客戶有時(shí)一個(gè)鏈接的價(jià)值可以是另一個(gè)鏈接價(jià)值的10萬(wàn)倍以上。跟蹤添加的鏈接相當(dāng)有趣，但好評(píng)估鏈接的質(zhì)量。所以，我們可以繼續(xù)檢測(cè)鏈接數(shù)量，但不要把它當(dāng)做成功的決定性因素。
2 the number of add links
Most of the time, customers will be asked to add the number of links for their monthly. But it depends on how much you want to link? If a customer wanted a month to add 1000 links, we can achieve very easy. However, these links are of little value. In these cases, we remind customers sometimes a link value can be 100000 times higher than another link value. Follow links added quite interesting, but the best evaluation of link quality. So, we can continue to detect the number of links, but don't think of it as the decisive factor of success.
3.非品牌搜索流量
這點(diǎn)非常重要，關(guān)注每日的獨(dú)立訪問(wèn)者和流量圖。品牌搜索流量也比較重要，一些網(wǎng)站需要用公司名稱來(lái)搜索獲得結(jié)果。這是因?yàn)樽畛Ｓ玫腻^文本之一會(huì)把組織名字導(dǎo)向網(wǎng)站首頁(yè)。你通常會(huì)發(fā)現(xiàn)各種各樣的不相關(guān)流量會(huì)導(dǎo)入網(wǎng)站，但這一般不可能帶來(lái)額外的轉(zhuǎn)換率。別忘了分別進(jìn)行評(píng)估。
3 non brand search traffic
This is very important, pay attention to daily unique visitors and flow chart. Brand search flow is more important, some sites need to use the company name to search results. This is because the most commonly used anchor text will put the organization name guide website home page. You will usually find that not related to flow various will import site, but it is generally not possible to bring additional conversion rate. Don't forget to evaluate each.
4.訪問(wèn)者行為
訪問(wèn)者行為包括跳轉(zhuǎn)率、在線時(shí)間和平均瀏覽頁(yè)面數(shù)，這些都很有用。訪問(wèn)者行為的統(tǒng)計(jì)能夠明確說(shuō)明SEO是否成功。更高的跳轉(zhuǎn)率和在線時(shí)間的下降將表明相關(guān)的流量正開(kāi)始減少，也能表明是網(wǎng)站本身的問(wèn)題。
4 visitor behavior
Visitor behavior includes the jump rate, online time and average browse pages, these are very useful. Statistics of visitor behavior can specify whether SEO success. Drop jump higher rate and the online time will show that the flow is beginning to reduce, also can show is the site itself is the problem.
5.轉(zhuǎn)換率
這點(diǎn)是最重要的衡量因素。自然排名流量如何對(duì)轉(zhuǎn)換率起作用將值得我們關(guān)注。對(duì)于很多公司，產(chǎn)品銷售是最基本的目標(biāo)。然而，轉(zhuǎn)換率也來(lái)自于“聯(lián)系我們”、需求遞交、表單提交、白皮書(shū)和下載文件等。當(dāng)搜索流量和訪問(wèn)者行為是衡量SEO成功的重要因素時(shí)，衡量從自然搜索流量帶來(lái)的轉(zhuǎn)換率就變得更為必需。如果流量上升50%，而轉(zhuǎn)換率提高30%，那你的商業(yè)目標(biāo)則為提高30%，因?yàn)檗D(zhuǎn)換率最為重要。提示：這種差異并不代表是一個(gè)大問(wèn)題，而是相當(dāng)?shù)恼！?br />5 conversion rate
This is a measure of the most important factors. Natural ranking flow to conversion rate will be worthy of our attention. For many companies, product sales is the most basic goal. However, the conversion rate from the "contact us", the demand to submit, submit, white and download files. When the search traffic and visitor behavior is an important factor to measure the success of SEO, measured from the natural search conversion flow rate becomes more necessary. If the flow rate is increased by 50%, while the conversion rate of 30%, then your business goals to improve the conversion rate of 30%, because the most important. Tip: this difference does not represent a big problem, but quite normal.

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