21世紀(jì)是個(gè)互聯(lián)網(wǎng)時(shí)代。如果你是打算為企業(yè)建立一個(gè)商業(yè)網(wǎng)站，則更加要注重網(wǎng)站制作的VI設(shè)計(jì)。設(shè)計(jì)作為一個(gè)生產(chǎn)的環(huán)節(jié)，為了銷售的目的卻受到各種各樣的制約，而形成一種功能性的單純?cè)O(shè)計(jì)。因而，平面設(shè)計(jì)除了功能性的目的外，如何使作品具備雋永的藝術(shù)趣味，顯得尤為重要。也許，平面設(shè)計(jì)不能像純藝術(shù)那樣自由發(fā)揮，但是，平面設(shè)計(jì)也一樣可以在限制中流露真情，這也是設(shè)計(jì)師迫求的一個(gè)核心課題：通過(guò)各種形式手段，傳達(dá)完整、準(zhǔn)確的信息，同時(shí)滿足人們審美的精神需求。要想以情動(dòng)人。
21 century is the age of the Internet. If you are going to for enterprises to establish a commercial site, is much more should pay attention to the website design VI. Designed as a production of the link, to the purpose of sales, by all kinds of restriction, and the formation of a functional simple design. Therefore, plane design in addition to the purpose of functional sex outside, how to work with the art of meaningful interest, is particularly important. Perhaps, plane design can not like pure art that free play, however, plane design also can be in the restrictions to show your emotions, this also is stylist pursuit of a core subject: through various forms means, convey complete and accurate information, and at the same time satisfy people aesthetic spiritual needs. Want to by affection and moving.
網(wǎng)站的VI設(shè)計(jì)重要嗎？要回答這個(gè)問(wèn)題，就先得回答：網(wǎng)站的外觀重要嗎？一個(gè)網(wǎng)站的內(nèi)容固然重要，但是如果沒(méi)有一個(gè)好看而吸引的外表，哪怕有著再好的內(nèi)容，有著再好的結(jié)構(gòu)，相信整個(gè)網(wǎng)站的瀏覽效果也會(huì)大打折扣，瀏覽者的閱讀興致也會(huì)大減。就等于一個(gè)內(nèi)涵豐富但卻外表平庸的人在一個(gè)公共場(chǎng)所出現(xiàn)，是難以引起別人的注意的一樣。人們稱互聯(lián)網(wǎng)經(jīng)濟(jì)為注意力經(jīng)濟(jì)，如何吸引大眾的注意力，除了內(nèi)容是一個(gè)重要的因素外，外觀也同樣起著舉足輕重的作用。網(wǎng)站的外觀非常重要，因此，網(wǎng)站的VI設(shè)計(jì)也非常重要。
Website design VI important? To answer this question, they first have to answer: the look of the site is important? A web site's content is important, but if no one good-looking and attract appearance, even if has again good content, have again good structure, believe that the site's browsing the effect also can sell at a discount greatly, the visitor's reading interest will also big minus. Equal one connotation is rich but appearance of mediocre man in a public place appear, is difficult to attract attention. People say the Internet economy for attention economy, how to attract the public attention, in addition to content is an important factors outside, appearance also plays a very important role. The look of the site is very important, therefore, the web site of the VI design is very important also.
怎樣才是一個(gè)好的VI設(shè)計(jì)呢？一個(gè)好的視覺(jué)設(shè)計(jì)，首先要有一個(gè)好的視覺(jué)效果。一個(gè)網(wǎng)站怎樣才算是有一個(gè)好的視覺(jué)效果？一個(gè)最簡(jiǎn)單的判別方法是，看她三眼：第一眼，看是否搶眼；第二眼，看是否順眼；第三眼，看是養(yǎng)眼。其實(shí)，這三眼就是網(wǎng)站給你的第一感覺(jué)。第一感覺(jué)很重要，瀏覽者能否接受這個(gè)網(wǎng)站，很大程度上，就看有否這種一見(jiàn)鐘情的感覺(jué)。如果答案都是Yes，那么，這個(gè)網(wǎng)站就是有一個(gè)很好的視覺(jué)效果了，相信瀏覽者也會(huì)耐著性子去看完你整個(gè)網(wǎng)站的。
What is a good VI design? A good visual design, the first to have a good visual effect. A web site what is a have a good visual effect? One of the most simple discriminant method is to see her three eye: first, see if grab an eye; Two eyes, look to whether pleasing to the eye; The third eye, see is beautiful. In fact, the three eye is the first site to your feeling. The first feel important, visitors to the site can accept this web site, to a great extent, see have the feeling of this kind of love at first sight. If the answer is Yes, then, this site is to have a good visual effect, believe that your visitors will also resistance to sit to finish see throughout your website.
怎樣才能有一個(gè)讓人一見(jiàn)傾心的視覺(jué)效果？首先要看整個(gè)頁(yè)面的顏色是否協(xié)調(diào)，千萬(wàn)不可給人刺眼的感覺(jué)；其次要看網(wǎng)頁(yè)上的的文字是否易于閱讀，文字太細(xì)、顏色太淺、頁(yè)面太長(zhǎng)或超出屏幕寬度，都是有違網(wǎng)站設(shè)計(jì)的“美學(xué)原則”；再次要看圖片，圖片太大、太多、太模糊都會(huì)惹來(lái)瀏覽者的反感；最后要看“動(dòng)”與“靜”是否配合得當(dāng)，無(wú)節(jié)制地濫用Flash、動(dòng)態(tài)GIF、滾動(dòng)字幕等效果就會(huì)讓人眼花繚亂，但死氣沉沉，毫無(wú)生氣的頁(yè)面也會(huì)讓人感到乏味。
How to have a lets a person see admire visual effect? First look at the whole page color is harmonious, do not give a person dazzling sense; Next on the web site to see whether is easy to read the text, the text is too thin, color too shallow, page is too long or beyond the screen width is contrary to web design "aesthetic principles"; To look at the picture again, the picture is too big and too much, too fuzzy gets to the visitor's antipathy; The last to see "move" and "static" whether cooperate proper, unstinting abuse Flash, animated gifs, scrolling marquee effects such as can let a person dazzling, but inanimate, lifeless page can also make a person feel boring.
上面談到的VI設(shè)計(jì)僅僅是就一個(gè)頁(yè)面而言，VI設(shè)計(jì)的另一方面是看整個(gè)網(wǎng)站的所有頁(yè)面是否協(xié)調(diào)與一致。每個(gè)頁(yè)面都使用相同種排版方式、相同的背景色及近似的按鈕都能增加網(wǎng)頁(yè)一致性，樹(shù)立統(tǒng)一的風(fēng)格。這是最基本而有最重要的網(wǎng)站VI設(shè)計(jì)。
It said about the VI design is only a page is concerned, VI design, on the other hand is to see the whole site whether all of the pages of coordination and consistent. Each page is using the same kind of layout mode, the same background color and approximate button can increase web consistency, set up the unified style. This is the most basic and there is the most important of web site design VI.
如果你是打算為企業(yè)建立一個(gè)商業(yè)網(wǎng)站，則更加要注重網(wǎng)站的VI設(shè)計(jì)。如果你的企業(yè)本身已經(jīng)有了一個(gè)統(tǒng)一的CI設(shè)計(jì)（Corporate Indentity，企業(yè)形象識(shí)別），那么，網(wǎng)站的VI設(shè)計(jì)就應(yīng)該遵循其CI設(shè)計(jì)。當(dāng)然，前提是你必須有一套適用的CI設(shè)計(jì)。按照我們的經(jīng)驗(yàn)，有相當(dāng)?shù)腃I設(shè)計(jì)并不適合應(yīng)用到網(wǎng)站的視覺(jué)設(shè)計(jì)之中，這使得網(wǎng)站的設(shè)計(jì)受到很大限制，因此企業(yè)在制定其CI設(shè)計(jì)時(shí)，很有必要聽(tīng)取專業(yè)網(wǎng)頁(yè)制作人員的意見(jiàn)，哪怕企業(yè)暫時(shí)并被有觸網(wǎng)的打算。
If you are going to for enterprises to establish a commercial site, is much more should pay attention to the website design VI. If your enterprise itself has a unified CI design (Corporate Indentity, enterprise image recognition), so, the site should follow the VI design CI design. Of course, the premise is you have to have a suitable CI design. According to our experience, have much CI design is not suitable for application to the website of the visual design, which makes the design of the website is very limited, so enterprises in making its CI design, it is necessary to listen to the opinions of the professional web production staff, even if the enterprise and the net by a temporary plan.
一個(gè)好的VI設(shè)計(jì)，事實(shí)上可以憑借CI設(shè)計(jì)里已經(jīng)指定的Logo、色彩、或標(biāo)準(zhǔn)字型等予以發(fā)展。尤其是色彩部分，使用正確的色彩往往可以得到相得益彰的效果。另外針對(duì)Logo本身的一致性所作的設(shè)計(jì)上變化也是一種變化，總而言之，所有的做法必須能夠發(fā)展出一套更具品牌形象的設(shè)計(jì)，而且能將網(wǎng)站的整體特性完全地容入瀏覽者的腦海里。能讓瀏覽者記住，并能吸引瀏覽者回頭的VI設(shè)計(jì)，就是一個(gè)成功的網(wǎng)站VI設(shè)計(jì)。
A good VI design, in fact with the CI design have appointed Logo, color, or standard word should be development. Especially of color, use the right colour often can get the effect of bring out the best in each other. In addition to the consistency of the Logo itself for the design of the change is also a kind of change, in short, all the practice must be able to develop a more brand image design, and the web site overall properties can be completely let into the visitor's mind. Can let them remember, and can attract visitors back the VI design, is a successful website design VI.
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