互聯(lián)網(wǎng)網(wǎng)站有很多很多，但是我們的網(wǎng)站是不是每一個網(wǎng)站都具備營銷功能呢 ?營銷型網(wǎng)站 如何建設(shè)?
The Internet has many, but our site is it right? Every web site marketing function have? How to build a marketing type website?
營銷型網(wǎng)站必須具有良好的搜索引擎表現(xiàn)營銷型網(wǎng)站的一個顯著特點就是它能“自我推 廣”，這突出體現(xiàn)在營銷型網(wǎng)站具有良好的搜索引擎表現(xiàn)(通常意義是指通過搜索引擎優(yōu)化或 SEO 網(wǎng)站優(yōu)化，使網(wǎng)站在搜索引擎上搜索相關(guān)關(guān)鍵詞能夠取得較為理想的自然排名)，搜索 引擎優(yōu)化通常涉及頁面結(jié)構(gòu)設(shè)計、內(nèi)容信息組織、內(nèi)外部鏈接策略等方面，這是一個龐大的 系統(tǒng)工程，也是營銷型網(wǎng)站建設(shè)重點需要解決的問題;在網(wǎng)絡(luò)營銷型網(wǎng)站建設(shè)中，搜索引擎 優(yōu)化工作是基礎(chǔ)和長期的工作，從企業(yè)網(wǎng)站的前期規(guī)劃階段就必須開始進(jìn)行，而且必須要貫 穿于企業(yè)網(wǎng)站建設(shè)和后期運(yùn)營過程。
A remarkable characteristic of marketing type site must be search engine marketing type website good is that it can "self promotion", which highlighted the have good search engine performance in the marketing type site (usually means through search engine optimization or SEO website optimization, make the site in the search engine can search relevant keywords obtained natural ranking ideal), search engine optimization usually involves the page structure design, information organization, internal and external link strategy, which is a huge systematic project, is also a marketing type website construction of key problems need to be solved; in the construction of the network marketing website, search engine optimization work is the basis and long-term work, from the initial planning stages of enterprise website must begin, but must be through the enterprise website construction and post operation process.
營銷型網(wǎng)站必須具備良好的用戶體驗感同時網(wǎng)絡(luò)營銷型網(wǎng)站還必須具備良好的用戶體 驗感，能夠讓潛在客戶快速找到感興趣的產(chǎn)品或服務(wù)，充分了解細(xì)節(jié)內(nèi)容和服務(wù)特點，通過 各種互動方式與企業(yè)建立聯(lián)系。
To marketing type site has a good user experience and network marketing type site must have good sense of user experience, to let potential customers quickly find the interest in the product or service, fully understand the details and service characteristics, establish contact with enterprises through various interactive mode.
營銷型網(wǎng)站必須具備良好的細(xì)節(jié)執(zhí)行細(xì)節(jié)執(zhí)行決定著網(wǎng)站在搜索引擎的表現(xiàn)，同時也是 給獲得良好用戶體驗的基礎(chǔ)，營銷型網(wǎng)站是以客戶為中心，其每個細(xì)節(jié)都必須反復(fù)推敲、精 雕細(xì)琢，這樣才能真正提高客戶轉(zhuǎn)化率。營銷型網(wǎng)站建設(shè)實施的整個過程都應(yīng)該注意細(xì)節(jié)， 所以在網(wǎng)絡(luò)營銷型網(wǎng)站建設(shè)就是抓住每一個細(xì)節(jié)，比如：
Marketing type site must have good details of the implementation details of the implementation determines the site in the search engine's performance, but also to the base to obtain good user experience, marketing type site is take the customer as the center, the details of each must be batted, fine vulture fine cut, so we can really improve customer conversion rate. The whole process marketing type website construction should pay attention to detail, so that every detail in the construction of the network marketing website, for example:
前臺全部生成 html 靜態(tài)頁面、 整站采用 DIV+CSS 結(jié)構(gòu)布局、后臺自動生成 xml 格 式的網(wǎng)站地圖、對全站的重要圖片和標(biāo)簽進(jìn)行優(yōu)化、結(jié)構(gòu)化網(wǎng)站結(jié)構(gòu)及代碼結(jié)構(gòu)、系統(tǒng)化的 關(guān)鍵詞分布、清晰明了的導(dǎo)航、合理的內(nèi)容組織......等等。
All future generate static HTML pages, the entire station using DIV+CSS structure, the automatic generation of XML lattice type site map, to the station the important pictures and label optimization, structured web structure and code structure, systematic keyword distribution, clear navigation, reasonable content organization... Etc..
營銷型網(wǎng)站必須具備完善的效果評估體系營銷型網(wǎng)站還必須有完備的效果評估體系，它包括流量統(tǒng)計、網(wǎng)站分析、廣告分析等內(nèi)容。效果評估體系將幫助企業(yè)及時了解網(wǎng)站運(yùn)營過 程中的各項指標(biāo)和發(fā)展趨勢，清楚當(dāng)前的廣告投入和回報情況。效果評估體系對于企業(yè)調(diào)整 網(wǎng)絡(luò)營銷策略、正確評價網(wǎng)絡(luò)營銷的投入產(chǎn)出比有非常重要的作用。
Marketing type site must have perfect effect evaluation system of marketing type site must have perfect effect evaluation system, it includes the flow statistics, site analysis, advertising content analysis. Effect evaluation system will help enterprises understand the website operation indicators and the development trend in the process, clear advertising investment and returns the current. Effect evaluation system for the input and output of network marketing strategy, adjust the correct evaluation of enterprise network marketing is very important.
在流量轉(zhuǎn)化方面，對于 B2B 型的企業(yè)，企業(yè)網(wǎng)站可以提供在線咨詢、免費(fèi)電話、短信 通知等轉(zhuǎn)化服務(wù)，而對于 B2C 電子商務(wù)網(wǎng)站，則提供了購買訂單、在線客服、電子地圖等 多種轉(zhuǎn)化服務(wù)，企業(yè)客戶可以根據(jù)自己的實際需要來選擇。
In the flow transformation, for the B2B type enterprise, the enterprise website can provide online consultation, free telephone, SMS notification into service, and for B2C e-commerce website, provide the purchase order, online customer service, electronic map and other transformation service, customers can choose according to their actual needs.
不同的行業(yè)有不同的特點，所以說我們要結(jié)合自身網(wǎng)絡(luò)營銷的特點進(jìn)行合理的網(wǎng)站營銷 功能配置!
Different industries have different characteristics, so we should combine the characteristics of their own network marketing network marketing function of reasonable configuration!